Go Ask

Want in on a secret we uncovered, one that blew all other marketing strategies out of the water? Beware that what I am about to share may seem ridiculously elementary and boringly plain.

What is the most effective way to get people involved? A face-to-face personal ask -- particularly from someone who has a well-established positive relationship with the target individual.

Obviously it is most comfortable to converse with the "like" minds of our established groups but do we find ourselves saying "We just can't seem to attract new people." These new people aren't invisible or in hiding: the neighbour, the grocery store clerk, those we walk by on the street without so much as a smile or friendly hello.

Community engagement takes concerted effort BUT it starts with a simple hello and comes with joyful rewards. One of which has been to debunk my own arrogant, self-justifying assumption that those who aren't engaged do not want to be. With a face-to-face personal ask, we found out that they are eager and have tons to offer!

Relationships that bridge across group boundaries are key to long term resilience as they foster strong vibrant networks. NOW is always the time to reach out and start building new relationships -- face-to-face. Don't expect to sit at a desk behind a computer and change the world.

Helpful "Go Ask" tools:
* Top 100 Partners Exercise - assists in thinking across group boundaries
* A well crafted 30-second elevator speech - start with why (the purpose, cause or belief that inspires you to do what you do)
* Catchy token to gift away - captivating imagery with concise, plain language messaging that showcases your why and how they can easily participate

Paul Born - The Top 100 Partners Exercise
Simon Sinek - Start With Why